Darwin Labs
Plugins we wanted WordPress to come with.
Get AI help on your site without handing over the keys, and keep every site's tools in one tidy place. Built and proven on our own agency's client sites first.
Our plugins
Two plugins, two jobs.
Plugin 01
Darwin AI
AI help on your site, on your terms. Ask for a job in plain English; nothing changes until you press Apply.
- Chat in your admin
- Works with Claude
- Everything logged
Plugin 02
Darwin Side Kick
The tools every site ends up needing, in one tidy screen. Switch on only what a site needs.
- Admin Style
- Easy Emails
- Better passwords
Just ask your site.
Darwin AI is an assistant that lives in your WordPress admin. Tell it the job in plain English. It does the work, shows you the change, and waits for your OK.
Fix the broken link on the Contact page
The “Book a call” button points to /contact-us, which no longer exists. Point it to /contact instead?
Nothing changes until you press Apply
And plenty more. If you can describe it, it can probably help.
For everyday jobs
Ask in your admin
Type what you need into the chat panel. It looks around your site, prepares the change, and nothing happens until you press Apply. You choose which AI service powers it and set a spending limit.
For developers and agencies
Hand bigger jobs to your AI assistant
Already use Claude or a similar assistant? Give it a pass to your site and it can work through a whole list, like a site audit or 40 product pages, while you watch.
How it connectsSafe by design
You stay in charge.
- Only what you allow
Choose look only, edit, or full control. It cannot go further.
- It stops when you say
Passes run out on their own after the hours you choose, and you can cancel one in a click.
- Nothing hidden
Every action, and everything it was refused, goes in a log you can read.
- No passwords shared
You never give out your login, and there is no account to create.
One place for everything your site keeps needing.
Most sites end up with a dozen small plugins that all look different and all need updating. Side Kick replaces them with one screen in your admin. Switch on only what a site needs; leave the rest out.
Out of the box
One screen in your admin.
A dashboard to switch tools on and off and keep them updated, with a tab for each one you use. Light and dark mode included.
- Only what you needEach tool is switched on separately, so a site carries nothing it doesn't use.
- Switch off what you don't useThe block editor, comments, and an old back door hackers like to try (XML-RPC). One click each.
- Duplicate any pageWith its Elementor layout, SEO data and custom fields, ready to edit. Shop products come across without their variations.
- Better passwordsStrong passwords by role, leaked passwords refused, no reusing old ones, and your error log kept out of sight. All off until you turn them on.
The modules
- Admin Style
A tidier admin: group, rename or hide menu items, and put every nagging notice in one panel you open when you want.
- Easy Emails
See every email your site sends and who gets it. Edit them with a live preview, send yourself a test, or switch one off.
- AtlasLater
Turn any content or form entries into a table you can sort, filter and export.
- Omni LoggerLater
A diary of your site: who logged in, who changed what, and when.
Side Kick works with the plugins you already use
- ElementorCopies keep the page layout
- WooCommerceCopies keep product details, but not variations; Easy Emails covers shop emails
- Advanced Custom FieldsCopies keep custom fields
- Rank MathCopies keep SEO settings
Elementor, WooCommerce, Advanced Custom Fields and Rank Math are trademarks of their owners. Darwin Labs is not affiliated with or endorsed by them.
Better together
Even better side by side.
Side Kick and Darwin AI are made to work together. Same look, same admin, no extra logins.
- AI in your emails: Ask AI in Easy Emails rewrites them in your own tone, within the spending limit you set in Darwin AI.
- One admin, one look: the same typeface, colours and icons, so both feel like part of WordPress.
First
The Darwin AI alpha
For testers: early access, updates straight inside WordPress, and a direct line to the developer.
Then
Darwin Side Kick
Once the Darwin AI alpha has settled.
How we make plugins
Small on purpose.
- 01
Used before it's sold
Every plugin runs on our agency's client sites first. If it isn't good enough for them, it doesn't ship.
- 02
Lives where you already work
No new app or dashboard to learn. Our plugins sit in your WordPress admin and look like they belong there.
- 03
You talk to the person who built it
Questions and ideas go straight to the developer, and you can see what happens to them.
Need a website or plugin made for you?
That's what Darwin, our sister agency, does every day: websites, bespoke plugins and the marketing around them.
Darwin AI · Free alpha
Try it first, free.
Join the testers using Darwin AI on their own sites. You get early access, updates straight inside WordPress, and a direct line to the developer. Free for as long as the alpha runs.