Team

The people behind the plugins.

Darwin Labs is small on purpose. The people who build the plugins are the people who answer you.

The Darwin team around a table
  • Portrait of Oderic Nisen
    Oderic Nisen Development lead

    Builds Darwin AI and Side Kick. Also leads development at Darwin, our agency, which is where both plugins started.

  • Portrait of Matt Hughes
    Matt Hughes Founder & Technical Director, Darwin

    Matt is the founder of Darwin and Managing Editor of Global Good. He started freelancing at 14, grew his first agency to a 20-person team and £1.4m turnover, and has spent eight years teaching marketing alongside it. Darwin is deliberately small: a business that puts people first and helps impact-led organisations grow.

  • Portrait of Ben Kansy
    Ben Kansy Co-founder & Creative Director, Darwin

    Ben is a trained journalist and multimedia content creator. Throughout his career he has worked with leading brands to create high-converting content that boosts brand presence and drives site visits. His background in journalism, digital design and multimedia production means he develops and executes well-rounded creative strategies for maximum impact.

  • Your name here? We're not hiring yet

    But if you build for WordPress and like how we work, say hello.

Darwin Labs grew out of Darwin.

Our sister agency builds websites, bespoke plugins and the marketing around them. Our plugins run on their client sites first.

Meet Darwin